Marketing-Documentation – Brochures, PowerPoint-Presentations, Flyers – is the Tool with which you establish he initial contact with your potential customers and which thus generates the first, often crucial impression. Israeli Companies as a rule use English for their documentation. In most cases Customers of course get along with English, however the first impression should not be one of exotism and cultural distance – therefore it is clearly preferable to use the German language. However, Marketing documentation in English has idiosyncrasies which differs substantially from the German way of expression. A small example: While in English it is common and accepted to frequently use the expression „unique“ in German publications this expression should be used sparingly and carefully.
Here again I offer many years of experience enabling me to present you product in an optimal manner, without becoming blatant or touting.